If You’re Hiring Someone to Develop Investor Sales and Marketing Materials, Make Sure You Get Samples
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If you have hired a company to develop your investor sales and marketing materials, before you finalize the deal you should request samples of their previous work. What you want to do is check to see if they really know their stuff — do they use a sloppy, amateurish layout, with very crude looking graphics? Does the brochure or other materials for investors communicate its message effectively? If, after looking over their previously developed investor sales and marketing materials, you have serious questions about the quality, then you should rethink your strategy and choose another company. Because if they did not do a good job for their previous clients, what makes you think they’ll do a good job for you?
